The Outlying Fells of Lakeland

The Outlying Fells of Lakeland was published in June 1974 and was dedicated to:

THE OLD-TIMERS ON THE FELLS

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This title was not initially included in Wainwright’s overarching vision. He had successfully achieved his primary goal: crafting seven guidebooks spanning 13 years, comprehensively covering the main regions of the Lake District. Despite its exclusion from the original guides, numerous readers still regard this title as the unofficial Book Eight in the series.

A multitude of walkers, particularly of a certain age, had grown alongside Wainwright and were hesitant to bid farewell to their hiking adventures. Urged by their requests, Wainwright eventually yielded to the pressure to create another guide. As his chauffeur for the more challenging locations, Betty provided additional encouragement. Not yet prepared for retirement, Wainwright felt he still had the capacity for at least one more significant guidebook.

An outdoor writer and artist, Mark Richards shared a close acquaintance with Wainwright. At 22, Richards joined the enigmatic fellwanderer on multiple walks for this guide, honing his skills under Wainwright’s guidance. Since then, Richards has written numerous guidebooks and is still actively engaged in the outdoor industry.

Wainwright acknowledged Mark in The Naddle Horseshoe chapter of the book on page 228

Originally named The Lesser Fells of Lakeland, Wainwright opted to change the title to The Outlying Fells of Lakeland approximately a year before publication. The guide swiftly gained popularity after its release, becoming a major bestseller. The book comprises 56 chapters, each dedicated to exploring the lesser fells of Lakeland.

Cumbria Magazine July 1974
Cumbria Magazine July 1974

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First Edition is identified by:

  1. Yellow case with gold blocking
  2. £1.50 price on the dust jacket
  3. No impression number

A unique feature of this guide is the page with Wainwright’s upcoming book statement, which reads:

In preparation:
SCOTTISH MOUNTAIN DRAWINGS
VOLUME ONE: The Northern Highlands

From the fifth impression, the phrase ‘In preparation’ was omitted, and after the minor edit, this section remained unaltered for the remainder of its tenure with the Westmorland Gazette.

Typically, once a book was published, the Gazette did not revisit it unless revisions were necessary. Given Wainwright’s busy schedule during the 1970s, he may have overlooked it, resulting in no subsequent updates.

This page alone does not identify a First Edition
The Outlying Fells of Lakeland First Edition
The Outlying Fells of Lakeland – First Edition with a yellow case and gold blocking
The Outlying Fells of Lakeland
The Outlying Fells of Lakeland – First Edition, complete with an original order form
The Original The Outlying Fells of Lakeland
A sample of the original The Outlying Fells of Lakeland printing negatives
The Outlying Fells of Lakeland 2
All ten sheets of the original 1974 printing negatives
The Outlying Fells of Lakeland 3
The negatives are bagged and carefully stored
Outlying Fells of Lakeland First Edition Touched up
Negative spotting was required in 1982

The Outlying Fells of Lakeland stood out as the sole guidebook bearing a £1.50 price tag, while the rest were priced at £1.40 in the mid-1970s. Starting with the tenth impression, the Gazette departed from Wainwright’s handwritten dust jacket price, transitioning to printer’s type.

The Outlying Fells of Lakeland Dust Jackets
Multiple dust jacket prices
The Outlying Fells of Lakeland Dust Jackets Laminated Pre-creased
All dust jackets printed from the mid-1980s were laminated
The Outlying Fells of Lakeland Dust Jacket Negative
Westmorland Gazette dust jacket negative from the 1980s
The Outlying Fells of Lakeland Dust Jacket Negative 2
Westmorland Gazette dust jacket negative from the 1980s
Four Early Copies of The Outlying Fells of Lakeland
The first four impressions with identical cases

The material shortages of the 1970s impacted all guidebooks, exemplified by several early impressions that displayed a lack of consistency in their case types.

The Outlying Fells of Lakeland
Second impressions with different cases
The Outlying Fells of Lakeland
Fourth impressions with different coloured cases
The Outlying Fells of Lakeland
Sixth impressions with different coloured cases
The Outlying Fells of Lakeland 1970s
Case examples from the 1970s

As I embarked on my journey assembling a collection of guidebooks, I soon realised the extent of the physical changes that had transpired over their printing history. Adhering to strict criteria, only guidebooks in impeccable condition found their place within my curated collection. My dedication culminated when I achieved a significant milestone with The Outlying Fells of Lakeland guides, having acquired every impression from various publishers.

Shortly after sharing this revelation on social media, I received a call from Georgina Cooke, a former Westmorland Gazette employee from 1973 to 1989. Intriguingly, she served as the publishing order clerk. Having resided in Kendal with her husband, David, for numerous years, Georgina expressed her admiration for my collection of Outlying Fells books. However, she also brought to my attention that, according to her knowledge, the collection was not yet complete.

Really?” I responded.

Yes,” she replied. “I have a fourteenth impression paperback here, which I have had in my possession for nearly forty-five years.

Surely you are mistaken?

Certainly not! I will email you a photograph of it.

A surge of excitement coursed through me as I opened the email. She now had my full attention as she relayed her story:

In 1976, the Gazette was actively seeking ways to reduce printing expenses. Harry Firth, the General Printing Manager, had recently completed the fourteenth impression of The Outlying Fells of Lakeland. Before the books were bound, he experimented by producing two paperback copies. His rationale was rooted in the belief that the relatively low height of the Outlying Fells made them suitable for paperback format, ensuring durability during hikes on those hills. Meanwhile, the seven other Lakeland guides would retain their hardback format.

During this period, the Gazette did not possess the copyright for the guides, making any modifications subject to Wainwright’s approval. Harry, carrying one of the paperback copies, took the initiative to present it during a routine visit to Kendal Green. However, Wainwright expressed dissatisfaction with the paperback format and insisted that the title remain casebound.

Given Wainwright’s authoritative stance, upon Harry’s return to the office, he presented the paperback to Georgina, and the other copy was discarded. Georgina held onto her copy for years, nearly forgetting about it until she came across a blog discussing my collection.

Georgina and her husband, now residing in Bingley, graciously invited my wife and me to meet them and view the book. Despite being aware of the facts, the reality sank in when I saw the guide. It left me pondering if this was indeed a one-of-a-kind Pictorial Guide.

Our time with Georgina and David was thoroughly enjoyable. Hearing stories from her Gazette years in the 1970s, when Wainwright operated in the shadows and engaged in minimal publicity, added a captivating layer to our visit.

As we prepared to leave, Georgina pressed the book into my hands, adamant that I preserve it in my archive. Refusing to accept any objections, she insisted with unwavering determination. Overjoyed by this unexpected gift, my gratitude overflowed, and I found myself expressing heartfelt thanks that seemed insufficient in conveying my appreciation.

This singular guide introduces another dimension to Wainwright’s intricate publishing and printing world. Discovering something of this nature alters the landscape entirely, prompting contemplation about the potential existence of other Pictorial Guides waiting to be unearthed. The prospect of such discoveries fuels my ongoing fascination with this aspect of Wainwright’s legacy.

The Outlying Fells of Lakeland - Green Paperback
One-of-a-kind The Outlying Fells of Lakeland paperback
The Outlying Fells of Lakeland signed in 1974
The Outlying Fells of Lakeland signed in 1982
The Outlying Fells of Lakeland signed in 1987

In 1980, the gold blocking on the front of the cases was discontinued, a strategic decision that proved both time and cost-effective for the Gazette. The need for gold blocking was rendered obsolete due to dust jackets on the books.

The Outlying Fells of Lakeland 1980s
Case examples from the 1980s

By the mid-1980s, The Outlying Fells of Lakeland had reached its thirty-first impression, whilst A Coast to Coast Walk had reached its thirty-fourth, resulting in a relatively small disparity between them. However, in 1986, the practice of assigning impression numbers was discontinued, much to the disappointment of those who found them informative indicators of a guide’s popularity. Additionally, in 1988, the actual printing of the books was transferred to Titus Wilson, even though the Gazette retained its role as the publisher.

The Outlying Fells of Lakeland Gold Blocking
In 1988, the gold blocking on the spine was reduced in size

In June 1992, Andrew Nichol, the General Printing and Book Publishing Manager, concluded his 23-year tenure by retiring at 60. Before his retirement, he named Michael Joseph as the new publisher of the guidebooks and facilitated the transfer of publishing rights to ensure a smooth transition.

The Outlying Fells of Lakeland Westmorland Gazette Invoices
The Westmorland Gazette’s final Titus Wilson order

Under the leadership of Michael Joseph, the guidebooks were scheduled for a relaunch in April 1992. Chris Jesty handwrote the preliminaries, adding a personalised touch to the process, while Titus Wilson carried out the printing.

The Outlying Fells of Lakeland Dust Jacket Bromide
Michael Joseph’s dust jacket artwork from 1992
The Outlying Fells of Lakeland Michael Joseph Dust Jacket Negative
Michael Joseph’s dust jacket negative from 1992
The Outlying Fells of Lakeland Michael Joseph Prelims
The Outlying Fells of Lakeland Prelims were produced for Michael Joseph by Chris Jesty
Michael Joseph Price Sticker
Michael Joseph stickered over previously unsold Westmorland Gazette stock

Several months post-launch, the printing of the guidebooks underwent a substantial shift to Clays Ltd in Suffolk, delivering a significant blow to Kendal. Titus Wilson retained the original printing materials for the Wainwright books, while Michael Joseph received duplicate negatives to maintain the continuity of the printing process.

Only two impressions of The Outlying Fells of Lakeland were printed during Michael Joseph’s tenure as the publisher. The question arises: was this title experiencing a gradual decline in popularity?

The Outlying Fells of Lakeland Michael Joseph

From left to right:
The Outlying Fells of Lakeland, M. Joseph 1992
The Outlying Fells of Lakeland second impression, M. Joseph 1998

The Outlying Fells of Lakeland Michael Joseph Invoices
Michael Joseph’s final Titus Wilson order

In response to dwindling sales attributed to the foot and mouth outbreak, Michael Joseph discontinued the publication of the guidebooks in January 2003. Subsequently, Frances Lincoln secured the bid to republish them, bringing the guides back to their original home in Kendal. The announcement of this positive development created a ripple effect across various media outlets.

With an April 2003 launch date looming, Frances Lincoln faced a tight timeframe of just a couple of months to print the books. However, the demand for the guidebooks exceeded expectations, prompting Titus Wilson to expand their premises to meet the surge in orders. This expansion addressed the demand and brought positive news by generating new job opportunities in Kendal.

Maintaining their momentum, Frances Lincoln marked the occasion by producing new 50th Anniversary Edition guides in 2005. This initiative kickstarted a comprehensive program of revising all twelve guidebooks, collectively referred to as the Second Editions.

Tasked with this significant undertaking, Chris Jesty dedicated a decade to revising all twelve guidebooks. However, the success of this effort was short-lived for Titus Wilson. In 2006, Frances Lincoln decided to relocate the printing from Kendal and opted to have it done outside the country, citing escalating printing costs as the primary reason for this strategic shift.

The Outlying Fells of Lakeland Two Impressions Frances Lincoln 2003

From left to right:
The Outlying Fells of Lakeland, F. Lincoln 2003
The Outlying Fells of Lakeland second printing, F. Lincoln 2003

The Outlying Fells of Lakeland Frances Lincoln Dust Jacket Negative
Frances Lincoln’s dust jacket (formerly Michael Joseph’s) negative from 2003

In 2007, Frances Lincoln released The Outlying Fells of Lakeland – Centenary Edition, commemorating the hundredth anniversary of Wainwright’s birth. This special edition was printed in Singapore and initially priced at £12.99, which was later increased to £13.99. Notably, the gold blocking on the front of the case made a comeback for the first time since 1980, adding a touch of nostalgia to the centenary edition.

The gold blocking would return for the first time in 27 years
The Outlying Fells of Lakeland - Centenary Edition Collection

From left to right:
The Outlying Fells of Lakeland (CE), F. Lincoln 2007
The Outlying Fells of Lakeland (CE) second printing, F. Lincoln 2007
The Outlying Fells of Lakeland (CE) third printing, F. Lincoln 2007
The Outlying Fells of Lakeland (CE) fourth printing, F. Lincoln 2007

Behind-the-scenes shifts in publishing occurred, and in 2011, Quarto acquired Frances Lincoln. The Outlying Fells of Lakeland – Second Edition was published in the same year and was priced at £13.99. Chris Jesty, deeply engrossed in the project, took pleasure in working on this title and personally guided me on a delightful walk over Whitbarrow Scar, sharing some highlights from the new edition. In 2020, the Wainwright Society republished this title.

The Outlying Fells of Lakeland – Second Edition

From left to right:
The Outlying Fells of Lakeland (SE), F. Lincoln
The Outlying Fells of Lakeland (SE), W.Society 2020
The Outlying Fells of Lakeland (SE) second impression, W.Society 2020
The Outlying Fells of Lakeland (SE) third impression, W.Society 2020
The Outlying Fells of Lakeland (RE) low gsm paper, F. Lincoln 2009
The Outlying Fells of Lakeland (RE) high gsm paper, F. Lincoln 2009

This collection represents a comprehensive assembly of The Outlying Fells of Lakeland books, including every impression/edition released by various publishers from its initial publication in 1974 up to 2022. It offers a historical perspective on the changes in printing, design, and editorial decisions made over five decades.

The Outlying Fells of Lakeland Collection
The Outlying Fells of Lakeland collection
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